Market share expansion strategy is usually considered by the manufacturers who intend to achieve lower\nproduction cost to extend the surviving period in mature markets where intense price competition occurs frequently.\nThis study will discuss one manufacturer who is producing mature stage products and supplying them to product\nmarket to serve the end users. In order to produce the products, it is necessary for the manufacturer to procure\nthe key components of the products from the component market which is on its fast-growing stage with high price\nfluctuation. Spot procurement and SC procurement are to be compared to find out which is a better strategy to\nsupport the manufacturer in the decision-making of production capacity. Profit rate, deficit rate and market share rate\nare considered as the valuation index in this study.
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